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    <Journal>
      <PublisherName>ejsss</PublisherName>
      <JournalTitle>ELECTRONIC JOURNAL OF SOCIAL AND STRATEGIC STUDIES</JournalTitle>
      <PISSN/>
      <EISSN/>
      <Volume-Issue>Volume 5 Issue 2</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>August-September 2024</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>2024</Year>
        <Month>09</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>International Relations</ArticleType>
      <ArticleTitle>The Soft Power Synergy: Ayurveda and Yoga in Contemporary Diplomacy</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>256</FirstPage>
      <LastPage>282</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Bidisha</FirstName>
          <LastName>Deka</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
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        </Author>
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      <DOI>10.47362/EJSSS.2024.5210</DOI>
      <Abstract>Ayurveda and Yoga, embedded in old Indian cultures, have appeared as a dynamic tool of soft power diplomacy for India in the international forum. These customs and patterns integrate deep cultural ethics and traditions and reverberate extensively by fostering comprehensive wellness and soul-body coherence and affinity. Initially, both Ayurveda and Yoga work as a link and connection for cultural diplomacy, building shared values and ethics between different countries through common perspectives of wellbeing and tranquillity. Activities including Ayurvedic well-being centres and Yoga diplomacy programs enhance bilateral relationships while developing awareness and health cognizance of a world community. Furthermore, besides cultural strategic relations, Ayurveda and Yoga are significant in India’s financial diplomacy approach. The growing worldwide interest in natural health solutions drives India as a prominent exporter of Ayurvedic antibiotics and wellbeing products. Simultaneously, Yoga’s demand builds a huge industry, including workshops, professional boot camps, and wellbeing tourism centres, universally fostering India’s financial impact. Lastly, between their worldwide development, Ayurveda and Yoga encounters critiques of cultural appropriation, and quality control and commodification. India steers these threats by endorsing local culture and ethics, securing product originality, and advancing liable cultural exchange. By responding to these challenges, India promotes Ayurveda and Yoga as authentic contributions to international wellbeing and cultural conferences and forums. The abstract signifies how Ayurveda and Yoga symbiotically develop India’s soft power diplomacy, exceeding cultural, social, and economic dynamics. By influencing these old traditions and values, India improves its global impact. It promotes a more interrelated and cordial global society stranded in common and shared values of healthiness, knowledge, and consciousness.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Yoga, Ayurveda, Soft Power, India, AYUSH, Cultural Diplomacy</Keywords>
      <URLs>
        <Abstract>https://www.ejsss.net.in/ubijournal-v1copy/journals/abstract.php?article_id=15386&amp;title=The Soft Power Synergy: Ayurveda and Yoga in Contemporary Diplomacy</Abstract>
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