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<JournalTitle>ELECTRONIC JOURNAL OF SOCIAL AND STRATEGIC STUDIES</JournalTitle>
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<EISSN/>
<Volume-Issue>Volume 7 Issue 1</Volume-Issue>
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<IssueTopic>Multidisciplinary</IssueTopic>
<IssueLanguage>English</IssueLanguage>
<Season>Apr-May 2026</Season>
<SpecialIssue>N</SpecialIssue>
<SupplementaryIssue>N</SupplementaryIssue>
<IssueOA>Y</IssueOA>
<PubDate>
<Year>2026</Year>
<Month>05</Month>
<Day>31</Day>
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<ArticleType>Sociology</ArticleType>
<ArticleTitle>From Hashtags to Action: How Fridays for Future Reshaped Environmental Activism in the 21st Century</ArticleTitle>
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<ArticleLanguage>English</ArticleLanguage>
<ArticleOA>Y</ArticleOA>
<FirstPage>123</FirstPage>
<LastPage>142</LastPage>
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<Author>
<FirstName>Alisha</FirstName>
<LastName>Mehra</LastName>
<AuthorLanguage>English</AuthorLanguage>
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<DOI>10.47362/EJSSS.2026.7107</DOI>
<Abstract>Contemporary activist movements have emerged as powerful conduits between worldwide eco logical concerns and localized action in the face of global environmental challenges. As our planet becomes increasingly interconnected, these movements adeptly transcend national bor ders. This paper examines Fridays for Future (FFF) as a transnational youth-led climate move ment to analyse how contemporary environmental movements negotiate the tension between global imperatives and locally rooted action. Drawing on social movement theory, particularly the frameworks of collective identity and network organisation advanced by della Porta and Diani (2006) and the political participation literature developed by Dalton (2015), and situating these alongside perspectives on South Asian environmentalism offered by Cederl__ampersandsignouml;f and Sivara makrishnan (2006), the paper investigates the role of __ampersandsignrsquo;personal action frames__ampersandsignrsquo; in sustaining and scaling FFF__ampersandsignrsquo;s activism. Through qualitative analysis of secondary literature and selective content analysis of FFF__ampersandsignrsquo;s digital communication, the study traces how FFF translates individ ual environmental concern into collective agency via digital platforms, decentralised organi sational structures, and emotionally resonant, science-backed messaging. The analysis further explores how FFF__ampersandsignrsquo;s Indian chapters localise global climate narratives, revealing tensions be tween transnational frameworks and postcolonial realities __ampersandsignmdash; where actor-centred framing has been received as Western-driven, entangling climate justice within geopolitical narratives about Global South development. The paper ultimately argues that while FFF marks a significant evolution in environmental activism, its effectiveness must be assessed against its tendency to reproduce epistemic hierarchies that marginalise vernacular forms of environmental resistance and obscure livelihood concerns central to activism in the Global South</Abstract>
<AbstractLanguage>English</AbstractLanguage>
<Keywords>Fridays for Future,youth climate activism,personal action frames,collective ac tion,transnational movements,glocalization,movement personalization,environmental gover nance,social movement theory,postcolonial environmentalism</Keywords>
<URLs>
<Abstract>https://www.ejsss.net.in/ubijournal-v1copy/journals/abstract.php?article_id=16259&title=From Hashtags to Action: How Fridays for Future Reshaped Environmental Activism in the 21st Century</Abstract>
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<References>
<ReferencesarticleTitle>References</ReferencesarticleTitle>
<ReferencesfirstPage>16</ReferencesfirstPage>
<ReferenceslastPage>19</ReferenceslastPage>
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